Ethio Telecom announced that it was implementing a new 3 year strategy called Lead starting from July 01, 2022 with the aim of providing services beyond connectivity, enabling inclusive growth by providing digital and financial services, and simplifying the daily activities of organizations and individuals. The new strategy substituted the telecom’s strategy named Bridge which was implemented between 2019 and 2022.
Bridge was designed to meet the market dynamism, reshaping and leading the company with a competitive mindset with the ultimate aim of making it a preferred operator.
Source:: https://www.2merkato.com/news/alerts/6779-ethiopia-ethio-telecom-announces-a-new-strategy